Advantus Corp is a successful leisure management company in the Clearwater, Florida area, that needed to update their brands and businesses online. They also lacked tools for customer relationship management, a common web platform and the ability to manage content for all their sites.
The MBK Group created a comprehensive digital strategy, refreshing their existing logos to create a cohesive brand family, centralized their content management, identified and implemented a CRM tool to track and measure their sales leads and redesigned their seven company websites with new responsive designs. The site now reflects the full breadth of the Bon Appétit Group offerings: restaurants, beach and park concessions, wedding venues and real estate leasing.
Advantus Corp has been rebranded to BonAppétitGroup.com, creating a stronger brand identity for their company by capitalizing on their award winning Bon Appétit Restaurant in Dunedin, FL, and better representing the breadth of services offered through their many successful businesses.