Myer Hotels is a family owned hospitality and entertainment group based in Branson, MO, that was looking to evolve its digital marketing strategy to keep pace with their growing businesses. The parent company is well respected and has branched out to offer entertainment ticketing and local dining discounts. The businesses all functioned autonomously and the valuable reputation of the owning company was not connected to the other businesses.
We conducted a comprehensive analysis of the digital strategy of all the web properties owned and operated by the Myer family and delivered a new digital plan for their company that drew on the sterling reputation of the founding hotel group.
We reduced Myer Hotels’ 22 managed company sites by 7, and developed a comprehensive company portal MyerHospitality.com. Now showcasing all the Myer businesses, which help them to reduce costs, eliminate redundancy and improve overall performance.